The Study Of The “Looking For The Most Beautiful” Typical Character Report Of CCTV

The“looking for the most beautiful” Typical Character Report on CCTV begins in 2011. The selection includes a series of activities launched "the most beautiful rural teachers," and a series of "best" base layer model. The interview and special reports of this people presented on television and other media platforms. Different from previous typical character report which only focuses on social elites and industry leaders, the “looking for the most beautiful” series of activities focus on the ordinary people just like you and me. Their strength comes from the dedication day by day.This paper selects “looking for the most beautiful” typical character news reports in “Morning News”. From five series such as the reporting time, report objects, news angles, article title and use of language and images presented to analysis the typical character report. At the same time, by studying the image positions of the “looking for the most beautiful” typical character reports to find out the way to built them. The study found that "looking for the most beautiful" series of reports having some typical figure like serialization reported content, objects "atypical" and the civilian report perspective, immediate value wreaked and other characteristics.On this basis, this study also prospects the development of China’s typical characters report. The study suggests that reports should be strengthened on brand building, paid more attention to detail and authenticity of reports, enhanced report’s interactive, full used of multi-media reported platforms.This study is the first time to research the characters of "looking for the most beautiful" series of typical reports as a whole part. We hope that through this research presentation and demonstrate some of the typical character Changes reported in recent years. Finally we hope for provide the beneficial inspiration for development of the typical character report in our country.