Analysis On The Dissemination Content And Spreading Effect Of Financial News Headlines

With the development of society, the frequent economic activities, the economic field is no longer on the shelf, gradually integrated into the lives of ordinary people, people more and more attention to information resource, making financial news reports into ordinary people’s vision. But due to the reports of the previous economic areas involving many economic theories and terms, for common people to accept, to make financial reports more easy to understand, to better serve the public, editors tend to grasp the needs of the audience and the news communication rules to produce excellent financial news. However the headlines in the news works has a pivotal position, it is often said "the advertisement of the newspaper", "most likely to move people wonderful news" "concise simple news." The wonderful title is the language of art. Financial news title is no exception.This paper selects Alibaba listed within a week the financial news titles for samples using word frequency analysis, quantitative analysis method, analyzing detailed content of Semiotics Perspective for financial news titles of propagation, provide better guidance for the future by the spread of financial news titles. Through the analysis of the sample, the author found that, the features of financial news titles is obvious, the spread of news of Finance and economics should not only meet the audience needs, but also in line with the spread of the spread of intent, but also to meet the media’s editorial policy. The effect of the headline of financial news is also different from the positive effect and negative effect of social news, but from the cognitive level, attitude, and behavior.. The article is divided into four parts:the first part is the collection and collation of the literature data. By reading all kinds of books, journals and articles, combing the existing domestic and foreign research results, the financial news titles study provide theoretical basis, and try to find out the weak links, to be improved in the study. The second part is to comb the relevant concepts, summarize the news headlines, financial news, symbol dissemination of the relevant concepts, and its overall situation. For the analysis of the following theoretical basis. The third part is the content analysis of the contents of the financial news title through the content analysis of the sample, the main content of the title of the financial news headlines. The fourth part is the function and effect of the title of financial news, which is based on the dissemination of the research of the financial news headlines and the effect of the dissemination.. On the above research purposes. In this paper, the from the following questions and discussion:1, financial news titles of symbol form 2, the features and functions of financial news titles 3, the relationship between financial news titles and the audience 4, the effect of financial news titles spread analysis.