The Construction Of Brand Image Of Maintainer 's Entertainment

With the amazing development of our media industry. There are a lot of TVshows dominated Chinese media. So the super television presenter teams of TVshows are coming. Recently, is the key element which determines the TV show’saudience rating. It means television presenters as a sign of the TV shows, also as abrand of the channel. Television presenters become more and more important in asuccessful TV shows. So I think the research about establish the brand image oftelevision presenter is very important in rapid developed current media industry.In this paper, I will discuss the brand image of television presenter in detail,especially in Chinese entertainment TV shows. Based on aforementionedbackground, this thesis mainly talked about it from the following aspects: illustratethe situation of brand image of television presenter in Chinese entertainment TVshows, use prototype theory analyze the television presenter’s contact andinheritance from the presenter’s inner qualities and external performance and obtainthe way of how to establis the brand image of television presenter.