The Brand Management Tactics Research Of Current Television Entertainment In China

No matter on culture or on economy, regardless of China or in the whole world,in enter one unprecedented amusement new era, and our country open andmarketization make the transition such a under the double background in culture,the amusement era of the TV has already come. As people's amusement demandincreases day by day, and the TV programme producer, to the improvement on theamusement function understanding of TV, there is fast development in the TVentertainment of our country, but the conspicuous program fawns on customs andmelts at the same time;The program design is identical;Ignore questions suchas the educational function and social function and becoming old and weak beforeone's age ,etc..And, the development that is globalized with the media, the amusementindustry of our country will face the foreign media advantage and invasion andattack of the organization at first too. In this way, how to solve the problemthat the entertainment development of TV of our country exists, together withnews program , movie and television play program , meet the people socialistlyin the need of physical and psychological development of the well-off society;How meet main trend that media globalize, form the win-win situation inside andoutside our country with foreign media advantage, in order to bring about anadvance in one's own leap-type, become an urgent problem to be solved. And howconstruct of our country TV surging brand of entertainment, the important keyof problem, it is the important subject that we want to study too.This text is with the dissemination theory (Masses' dissemination, culturaldissemination, advertising dissemination and five types that the societyspread,etc.) and actually affair (TV, broadcast, advertisement, the network andpublic relations,etc.) and communication theory, practice and journalism,sociology , psychology , market study , management , economics ,etc. disciplineinterrelated relevant theory principle and practice achievement the support ,have constructed the tactics and carried on comparatively systematicargumentation and analysis to the surging brand of the TV entertainment. Thearticle has analyzed the surging brand principle of the TV entertainment at first,then analyzed subject problem and reason that the TV entertainment of our countryexists, combine the detailed conditions of the TV entertainment of our countryon the basis that the surging brand principle of the TV entertainment is analyzedfinally, have proposed the tactics of the surging brands of TV entertainmentof our country of several construction.