A Study On The Changes And Forming Mechanism Of The Cover Of The Economist

With the world-famous newsweekly The Economist as the research object, this thesis has made in-depth analysis of its cover story. It briefly summarizes the170-year history of the magazine and explores the relationship between its cover formation and social-economic changes, the editing concept, reader positioning and other factors.The paper is composed of five parts. The first chapter explains the research methods and introduces relative papers.The second chapter reviews the process of changes of its cover, and describes the magazine’s gradual transition from the old-fashioned, cold black-and-white newspaper to light and concise, witty design style.The third chapter analyzes the magazine’s cover story from2000to2012as a sample for analysis, and summed up the journal’s editing features:liberal stance, the perspective of globalization, rational analysis and using opinions to make covers.The fourth chapter analyzes China’s image on the cover of The Economist and explains the reasons.The last chapter tries to discuss the factors that affect the cover story of The Economist.