Research On The Investigation Ability Of Traditional Media In The New Media

Rapid economic development to promote the process of developm ent of the media industry, mobile phone, network, represen ted by new m edia blowout developm ent, public opinion from the traditional "one dollar led" to "p luralistic coexistence." New media content div ersity, interactive, real-time information dissemination and other features make the new media received m ore and m ore people like it. In traditional media impact of new m edia, starting gradua lly lost the right to report news and exclusive right of the two major advantages, the traditional m edia have done m any times in transition but all is not ideal, many people predicted that the traditional media is about to be replaced by new media.But the new media for the public life bri ng great convenience, new m edia virtual, anonymity, low-threshold characteristic fo r irresponsible statem ents and false information to create a fertile soil, som e people deliberately create false news, zoom social conflicts. Enjoy the convenience of the public m ass of information but also suffered a "smoke and mirrors" the pain, an ur gent need to identify the authenticity of the mainstream media in m ass information, break the rum ors, correctly guide public opinion. The advantages of traditional media is precisely the strong credibility, "People’s Daily" in January 2011 to open "confirm ation" column, news investigation, to explore the truth behind the noise. Open this colum n is the traditional media in the new m edia pressure, enhance social respon sibility, and guide public opinion, an d enhance their competitiveness a new attempt to provide a g ood reference for the o ther traditional media reform.