A Study On The Relationship Between Weibo And Traditional Mass Communication

Nowadays,the whole society is welcoming the arrival of the digital age.The continuous evolution of mass communication technology has promoted the vigorous development of the new media represented by the Internet,and has brought about tremendous changes to the ecological environment in the entire mass communication field.While enjoying the natural welfare of the digital age,the traditional mode of mass communication is also rushing in and struggling with it,trying to find a suitable symbiotic state.With the Internet as a carrier,new media have gradually entered the field of mass communication at this time.Based on their inherent communication advantages,they have caused a major impact on traditional mass communications.Compared with traditional methods of mass communication,the new media has features such as "many-to-many" and "strong interactivity" that allow more ordinary people who did not participate in the opportunity to participate,and even directly affect society.The progress of the incident.In recent years,the momentum of the development of the new media has become more pronounced and strong,which has caused a diversion of the traditional mass media.Even some people think that the winter of traditional mass communication will soon come.Under such circumstances,the whole society,especially the media field,should think about how to deal with and solve the dilemma of the coexistence of old and new modes of mass communication.This has become a problem that everyone has to face.This study will try to develop a perspective and objective analysis and strive to insight into the development of the old and new modes of mass communication,specify the development of the old and new modes of mass communication,and try to open up the strategic direction of integration of old and new media.This study consists of a total of 6 parts.The details are as follows:The first part is the first chapter,which is the introduction part.The main content includes the research background,literature review,the outline of the research content,research methods,concept definition,research significance and innovation,etc.The second part is the second chapter.The main contents include the background of the birth of Weibo and the classification and characteristics of Weibo users.The third part is the third chapter.The main content includes the subversion and innovation of the traditional mode of mass communication.The fourth part is the fourth chapter.The main content includes the analysis of the social function differences between microblog and traditional mass communication.The fifth part is Chapter 5.The main content includes the influence of Weibo on the future of mass communication.The sixth part is the conclusion part,the main content is to put forward the research conclusion and respond to the research hypothesis.