"financial Network" Weibo And Interactive Communication Effect Between The Business Network Research

This is, nowadays, a time of information explosion, micro-web has changed the communication pattern.Micro-web is a new platform for the information communication, which controlled its words within140,short but easy transform Micro-web can enhance its information accuracy and affection of its main media.the interaction of network media and micro-web can not only enhance the affection of the two information communication medium, but also strengthen the interaction of the media and its fans.Caijing web has the highest quantity click which has strong effect in the Financial media.The micro-web in February,2009, has been the realized the highest degree of attention within the Financial media. The two Medias are all the leader of new media; meanwhile they have the same platform. The interaction of two media would effect their development. the research of the interaction of the micro-web of caijing web and its main media could give more suggestion and methodsfor the other Financial media.