A Study On The Factors Affecting The Judgment Of The Performance Of "The Mum" In The Performance Of The Draft

"Mamma Mia" is a big talent show broadcast season of reality show,produced by Shanghai Oriental TV. Its overseas copyright belongs to the Koreantalent show "Super Diva"("housewife songs"). This is a file for the "mother" of thesinging talent show. The program has a sophisticated stage effects, while motherswho participated in the program in the form of singing competition show himself.The program ratings and social values??in terms of both achieved good results.Since September8,2012, the first quarter of,"Mamma Mia" at the ShanghaiNew entertainment channel broadcasting. For10sets, audience rating ranked first inthe Shanghai area. Because the program is hot, the second quarter of,"Mamma Mia"at the Oriental TV channels broadcast. Broadcast time is2013, January8to April30every Tuesday evening22:00. After the broadcast, the show ratings in Shanghaireached8.2%(CSM data). Episode13audience rating ranked first in the country.Since the the second quarter of program ratings are booming, in the third quarter,"Mamma Mia" is in preparation. The third quarter of broadcast time will be adjustedto the weekend prime time. Change the broadcast platform, the original is "MammaMia" program has high ratings.I was in the Oriental TV "Mamma Mia" internship program group, involvedin program production of the first line, for "Mamma Mia" to achieve such high ratingsof the reason is very interested and think it is well worth study. If you can come upwith its ratings factors, will improve this type of program ratings generate usefulhelp.I collect a lot of literature reality show, providing a theoretical basis forresearch; meantime, I visited the program production units, television and televisionviewers, the program collected data on ratings; data is authentic. I passed on theaudience ratings data and surveys conducted content analysis and mathematicalcalculation, the factors affecting audience rating of "Mamma Mia."The first chapter is a literature review, mainly on the theory of reality showsand television ratings, in particular, the analysis part of the reality show in recent years, the authors hot reality show to enhance the timeliness of this study; secondchapter "Mamma Mia," the Korean version of the original program and the OrientalTV programs for text analysis and lay the foundation for later analysis; later chaptersthe author were to study its impact on audience rating from the TV show itself,broadcast on three aspects of the platform and audience; sixth chapter the authorstudied the localization transformation program ratings for this impact.By studying the four areas, the author summed up the "Mamma Mia"program ratings factors, and suggestions on how to improve the reality showaudience rating approach. I hope my research can help this type of televisionprogram.