Research On The Development Strategy Of YGD Media Group New Media Center

This paper mainly present in Yunnan Radio and TV media group in recent years, the development process of the above problems in strategic studies, At the same time the emergence of new media industry on its impact and influence, in order to analyze YGO broadcast media industry in the future strategic development process of some guidance and reference.At first, we should analysis and research on the relevant theory and literature analysis from the development of media industry as well as the current situation of relevant strategies,including the concept of the main theory media,new media strategy and the strategy of development in the process of analyzing and writing about article.Secondly longer YGD Group’s current status quo in which the macro-environment, industry environment and internal environment analysis, and then using SWOT YGD Group during the entire news media centered development strategy for the overall analysis; Finally the enterprise in the future a new media strategy development process should pay attention to the problems and proposed safeguards of their own views, Its main development strategy are:Center’s mission and vision, strategic objectives center, business development strategy, human resource strategy, platform expansion strategy, business strategies and related technology development strategy and so on.