The Research Of The Formation, Character And Development Of Mobile Phone Newspaper In China

As a emerging mass media, mobile phone newspaper is superior to traditional newspaper in terms of acceptability, feedback, save and employ of the information. It intergrates the advantages of newspaper, broadcast, television and Internet. It has great potentialities and also brings a lot of new valuable enlightenment to journalism and communication science. Based on the available achievements of the mobile phone newspaper research, this thesis applies the qualitative and quantitative research methods, from the aspects of theory and practice to expand on this brand new media, with the aim of providing useful advice for its future development. It firstly analyzes the background of the mobile phone newspaper's appearance and development, as well as its definition and manifestations, then elaborates the character of the mobile phone newspaper from three aspects: its communication pattern, communication character and text character. At last, it focuses the analysis of its operation pattern and future development. The thesis draws a conclusion that mobile phone newspaper is the mass media different from the traditional media which will open an era for the new age of information acception.