Study Of Dissemination Of Results Of The Regional Broadcasting Legal Programs In Beijing

Publicity campaigns to promote legal knowledge of the population have been launched since 1985. At that time, Ministry of Justice and Publicity Department of the CPC Central Committee set a policy that"…broadcastings and TVs…should take the publicity for the laws as its own main task". So Beijing Broadcasting set up a legal program in 1990s-the legal world. This legal program has a brilliant history and created a handsome profit for Beijing Broadcasting. However, with the growth of web and 3G, its future is blunt. So how to grow well and get a better effect is a very important issue.In this paper, there has five chapters. Chapter 3 and 4 are more important than others.In the beginning, the setting, the meaning, the methods are introduced briefly. You can also find some creations and drawbacks of the paper. And maybe the drawbacks will be improved in the future.In chapter 1, the related theories are sorted out. In the last few years, many scholars thought deeply about how to develop broadcasting legal program from all aspects. For example, how to produce a legal program, how to use the law correctly, how to get a good effect, and what drawbacks there are, and so on. Though analyzing these, the paper has a strong base.Chapter 2 focuses on the atmosphere the legal program lives in, the status it has and its features. From the day when The Legal World was established, it was a decade. During this period, there was a notable change in our political, economic, cultural fields and so it is in the News. For example, social conflicts appear fiercely. Owing to the awareness of rights, more and more cases are sued in courts. But it is a fact that people lack of legal knowledge so that they cannot protect themselves well and all of these set an obstacle in the way to a legal society. What the author just said give reasons of the growth. Now the author wants to explain this question from micro aspect. Audiences are the key factors. When you seize the audiences'attention as long as possible, you win. So you should take measures to highlight the features of broadcasting.Then the author discussed the effects it has and threats web sets. As pointed, audiences are the core, so we send out questionnaires. The results of the questionnaires give us some clues how to improve the program better.At last, the author gives her own suggestions.