| With the development of the financial market competition, the foreign exchange industry has finished the transition from seller's market, to buyer's market. The conventional marketing does not fit the development of interbank foreign exchange any longer. The Supervisory Authority put forward a proposal that the informational construction of foreign exchange brokers should be vigorously promoted and.financial intermediary management system should be developed.This paper, by analyzing mainstream of marketing management software systems both at home and abroad, combining foreign exchange market with foreign exchange broker, and considering real work of brokers, establishs the marketing management platform. Meanwhile this paper accomplishs the design and Implementation of core module of broker working subsystem through case analysis,design of web expression tier,design of business logic layer,design of data layer. This paper particularly analyzes several key problems about performance optimization,data access mechanism,calculation opportunity and distributed transmission mechanism during system implementing and puts forward the solutions also. Based on J2EE specification, the system adopts the excellent framework such as Struts,Hibernate,DWR and introduces cloud computing technology. It fills the requirements of the system of expandability and flexibility and shortens deployment in time. It can reduce the difficulty in the system development the maintenance difficulty and input costs.The finance broker marketing management system has good application effect. In practice, the system can not only solve the urgency problems related to standardization service and management but also be confirmed from the following aspects:information sharing,enhancing the information transmission speed,increasing process speed and cost reduction.The System has a broad foreground in applications. |
