Field Theoretical Vision Of Health Communication

In the year of 2010, with the help of media, Zhang Wuben came into the spotlight as a prelude of the show of self-appointed omnipotent doctors. The media acted as a machine for producing living Jesus again. However, different from other production, producing a man curing all disease cost more as peoples'health may be the price. We need to review and analyze this phenomenon theoretically.This essay will focus the mechanism of the event of Zhang Wuben under media field theory. We want to point out that the media is not the one accounting for this event. The event is an outcome from powers of politics, economics and medicals. Different media organizations in terms of social level and organizing structure acted as different roles in this show in their chase of economic benefits. Under the pull from opposite directions, the media's autonomous becomes extremely weak. The government restrictions, the ideology and the drive of profit-maximization interact with each other. The essay want to find the way how the different power interact in the filed of media health communication in today's China and try to find a right way for developing.