Study On The Health TV Program In The Health Communication Field

The twenty-first century is dubbed a "century for health". With the development of our society and continual rising of people's living standard, health communication has now been playing an increasing weight. Studies at home and abroad show that mass media is playing a key role in this respect.In the light of health communication, which provides the health education for all by persuading us into wiping out some unhealthy habits or conducts in life to build a healthier status, this research, which is based on the deliberate study of health programs on TV in the sphere of mass communication, concerns how health TV programs can live up to the expectation of the audience and make ideal effects of health communication.The following research has come to a close study of the health program on TV in China by beginning with defining the term aforesaid. Based on investigating the development of the health program on TV in China, the research focuses on the communicator, channel, information, the three important factors which influence the effect of health communication through TV health programs. Applying health communication theories, the author come up with feasible improving measures that are available for the shortages of the current health TV programs, such as improving making health TV program, keeping the channel expedite, classifying audience, purifying the environment of health information communication etc.