Research On A New Type Of Internet-based Publishing By Traditional Publishing Houses

Network publishing has provided a new mode of production and the new profit model to traditional publishing industry. At present, the types of network publishing include electronic books, digital library and on-demand publishing. As the internet entered people's daily life, we have entered a brand new digital age. Taking form of digital publication, web publishing will have broad prospects in market. This paper aims at providing truly useful theoretical basis and decision-making reference to traditional publishing, and hoping to lead the publishing circle and academia to a more in-depth research on the network publishing. Also this paper is to analyze the current situation, advantages and disadvantages, and the mode of development of network publishing. In this way we can find the main problems in traditional publishing companies and use it to modern strategic management theory and methods. Through the analysis of the traditional publishing business and its development possibilities for network publishing, we could get the knowledge that how traditional publishing companies deal with web publishing strategy on positioning and developing.This paper is divided into the following five parts:First, giving a general introduction to the development of network publishing. This section briefly introduces the previous studies on policies and regulations, and put forward a definition of "network publishing". Also a systematic analysis is made on the advantages and disadvantages of development of network publishing home and abroad,.Second, analyzing how the network publishing takes measures to the traditional publishing. This section begins with the relationship between network publishing and traditional publishing; summarizes the impact that network publishing exerted on the traditional publishing; and put forward a necessity of a new model of publishing. Third, talking about the establishment of new publishing models in the traditional publishing house. That part of the mainly talk about the interactive development between the traditional publishing and network publishing, as well as the advantages to adopting the network publishing model on traditional publishing.Fourth, making an analysis on the characteristics of editing and marketing model of the new type of publication. This part analyzes the difference between traditional publishing and web publishing processes and proposed a new publishing model for marketing model.Fifth, putting forward a reformatory strategy on traditional publishing under the influence of network publishing model.