Hunan Chinese Medicine Research And Design Of A Hospital Attached To The Building Of Enterprise Culture

The hospital culture is the subculture of entire social culture, whichhas the professional characteristics, basing of the practice of hospital &medical work. The culture is "the strength of hospital culture", which isthe development power and the core competitive power of the hospital.For setting up the good hospital image and gainging the medicalmarket, a modern hospital must establish a set of effective hospitalculture system, including the leadership, the staff, the medical technology,the service works, the medical environment construction and themanagement.The Hunan Chinese Medicine University First Affiliated Hospital isa provincial Level-SanJia hospital, which has the history more than 40years from its establishing. In these years, the hospital developed rapidlyand became the leader of the Chinese medicine, the cooperation ofChinese and Western medicine hospital, passing through the hospitalcultural reconstruction, increasing the hospital society prestige, theoverall scale, the synthesis strength, the staff cohesive force, the medicallevel and the quality of service.This article studied the management and operation pattern of theHunan Chinese Medicine University First Affiliated Hospital, exploredthe Chinese medicine hospital culture under the new situation, publicizedthe hospital spirit, the rnanagement thought and the behavior patternwhich the general staffs approved, proposed the construction direction forthe modern Chinese medicine hospital enterprise culture.