East White Service Marketing Program Design

Since reform and opening up, China's power industry developed rapidly, building a national grid at a very fast pace, so that the people's demand for electrical equipment become larger and larger。Complete switch of the power supply system as a very important and essential electrical equipment came into being。After years of market exploration and operation of the overall development trend of power industry, the set of switches there are bound to be a good business development and prospects, it also makes complete switch of the competition in the industry is becoming increasingly serious。For the homogenization of high-voltage switchgear industry, increased competition led to a further decline in industry profits, the entry of large foreign enterprises, then the domestic small businesses face an even greater threat to survival。How in the fierce market competition win, in addition to a clear strategic objective, what is the key to competitive strategy。To seek competitive differentiation, brand advocacy services to become the cornerstone of the survival and development has become a powerful weapon of competition。Author their own businesses as a research object, through macro-environment of China's switch industry and competition analysis, as well as the "Eastern white companies" of the diagnosis of the problem of marketing to SWOT analysis, combined with integrated marketing and services marketing theory, its marketing system Optimization of marketing strategy for innovation and design, Analysis of marketing strategy (STP) strategy and services marketing mix (4C +3P), to enhance and improve the marketing system so that enterprises in the fierce competition can also be sustainable development, as well as with industry from the operators and help。...