Changsha Huarui Technology Co., Ltd. Marketing Strategy Analysis And Design

The development of information technology and high-end products has brought great opportunities to Network products distribution industry. However, competition limits the companies to certain shelter. The companies which are running business in such industry should pay more attention on marketing strategy for better surviving and developing.Changsha Huarui Technology Corporation is taken as an object of studying. Founded several years ago in central and south areas of China, Changsha Huarui Technology Corporation is engaging in distributing network equipment. But it is still in its infancy and how to expand the company has come to its bottleneck.At the beginning, the basic information of Changsha Huarui Technology Corporation is introduced and then PEST Model, Five Power Model and SWOT Model are employed to analyze the marketing environment of the company. Based on the above discussion, the marketing strategy combinations are analyzed and designed, which consists of the product portfolio, channel, pricing and promotion.Organization structure, team construction and enterprise culture are analyzed in the last part of the article. In order to accommodate the ever changing market competition environment, we provide the effective actions for implementing marketing strategies and relative control methods. It is also valuable for other companies which are running the same business to make and implement marketing strategies.