Changsha E Era Cafes Service Marketing Strategy To Optimize The Design,

Computer's fast universality and Internet's high-speed developmentmakes people's need of the network to become more and more big withthe people's living level of raise increasingly, the net caféemerge withthe tide of the time as an important service place of contact andunderstanding Internet。Through the quest and the market baptism ofmore than ten years, the profession of the net caféjust develops graduallytoward to legalize,regular turn,the scale turn and the catena turn, afterit experiences the development without discipline at the beginning, unfaircompetition, the stage of government's high and strong control。Thesocial problem and negative influences that net cafébring aredesalinating gradually with the maturity of oneself profession, theprofession of the net caféis still a potential profession greatly。For the net caféof high similar quality, acute compete cause theprofession's profits further descends, the catena net café's joining makethe single net caféof small scale management's existence to face thelarger threat。How to win the victory in the market of acute compete,adopting what competing strategy is also a key in addition to having thedefinite strategic policy。Looking for the competition of difference turnsand initiating the service brand become a sill of single net café'sexistence and development, and become emollient weapon ofcompetition。The writer takes one's own net caféas the research object, throughcarrying the analysis on the net caféprofession's development process,present condition and foreground in our country, and carrying the SWOT analysis on the marketing problem's diagnosis of"E times net café", thewriter formulate the different competition strategy and carry creativedesign of the marketing strategy on the service system combining tointegrate marketing and service marketing theories。The writer make acreative combination design, that is, the combination of integratemarketing's 4C theory and service marketing's 7P theory, to let "E timesnet café" practice the new marketing strategy in conduct activity with theall new carriage as a representative of big-medium-sized single net caféafter the renewal and changing the generation for the third time。At thesame time, provide lessons and help to the one who have the interest tojoin this profession。...