X-group Development Strategy

X Group Co. passing through over ten years development, has grown up to an influential and competent leading enterprise in the regional areas. Due to the rough international and domestic economic situation, X Group Co. has also encountered unprecedented difficulties including shortage of funds, slide of sales volume of main products and etc. How to manage the present challenge and how to find the accurate market position for itself, so that the enterprise can strive for existence and development, which is extremely urgent in front of the enterprise administrators.This paper according to the disposition of X group Co. directorate, via thoroughly combing enterprise inner resources, investigating outer economy circumstance, provides a strategic approach to solve the present crisis of the enterprise, which is: Insisting people oriented strategy, constantly cultivating professional manager team; actively striving to reach the level of first-class enterprise, finding adaptive administrative approaches and methods, standardizing operation and administration flow; mainly focusing on four fields: 1.Catching up the opportunity of power plant expansion project, excavating service portion of the core business, actualizing saleroom 100% increasment; 2.Enlarging the steam supply business, making it become the dominant steam supply enterprise in the town;3.Growing with age, continually advancing the class of real estate and it's related products, making it become the first class brand in the town;4.Embracing the national policy of energy-saving and ejection-decreasing, increasing science and technology investment in related businesses, excavating the market demanding of energy-saving and ejection-decreasing products.The research of the paper proposes approaches and directions for the future development of the X group Co., meanwhile the paper also presents propositions and considerations for the strategy selection of electricity multi-business enterprise under present economy circumstance.