Research On The Strategy Plan Of ZN Group Company

An enterprise to win in the fierce market competition, the foundation is that the enterprise has the resources, especially in the enterprise has core resources. With the globalization of economic development, and the degree of international standards is also increasing, enterprises are facing increasingly fierce competitive environment, and how to get the victory is the business of the urgent need to address the problem in this competitive environment. From the enterprise by enterprise has its own core resources, capabilities and competitiveness, this paper discusses the strategic enterprises must choose an attractive industry and its industry characteristics, to win in the fierce competition in the market.Resources strategy concept is the basic perspective, "Strategic triangle" as the theoretical framework of the study, described and analyzed the ZN Group company's vision, mission, strategic objectives, resource capacity, business portfolio, organizational structure in simple terms. Specifically addressed ZN Group's resources and capabilities, identification and analysis of its core resources and capabilities. Ability to integrate and optimize resources and determine measures; based on analysis of the Group Company's business, business portfolio planning; analysis of the Group's organizational structure, and how to optimize the organizational structure of the ZN Group Company some suggestions. This paper argues that the corporate mission, strategic objectives, resource capacity, business portfolio, organizational structures complement each other, must be matched with each other, to play their respective maximum energy.With the ever-changing market competition, ZN group companies only to constantly adjust and optimize the basis of resource development strategy and core competencies, in order to obtain better and faster development of the company into a prominent resource capacity, the coordinated development of the business portfolio, organizational structure and institutional to adapt to the economic entities of the group management model.