Research On The Development Strategy Of Shenzhen Excellent Group City Renewal Company

In recent years,the real estate industry has become an important pillar industry of the national economy,the healthy and sustainable development of the real estate market is directly related to the healthy development of the national economy.With the continuous development of the real estate industry,as a real estate industry derivatives,urban renewal has a very important significance for urban structure.Shenzhen as a first-tier cities in China,its economic development is more rapid,social development is more advanced,and it should start the urban renewal program according to the actual development.As one of the enterprises to update Shenzhen city,excellent group over the years committed to the transformation of urban old houses,high-quality business district and residential construction,the industry has grown in the leading position of large commercial and residential integrated real estate development group.This paper is based on the current situation of urban renewal industry and the development of foreign countries,taking Shenzhen Excellence City Renewal Company as an example,to explore the position of the enterprise in the industry and the competitive situation,surveying the current Shenzhen excellent business situation,revealing the company's development process problems,and analyzing the macro environment and the internal environment of the industry,and use the five-force model to analyze the competitive environment,using SWOT comprehensive analysis method to find out the company external opportunities and threats,advantages and disadvantages.On the basis of these analyzes,the author puts forward four kinds of alternative development strategies,combining with the strategic objectives of public development,and using quantitative planning evaluation matrix,analyzing the optimal development strategy.In the implementation of the development strategy,from the organizational structure,human resources and core competitiveness and other aspects of the implementation of the strategy and safeguard measures to ensure the implementation of the strategy and further Promote and improve the sustainable development of enterprises.Based on the research and analysis of the strategic development of Shenzhen Excellence City Renewal Company,on the one hand,this paper provides a systematic strategic planning for the development of Shenzhen Excellence City Renewal Company,and on the other hand,it also draws lessons from the strategic development and implementation of China's private real estate enterprises.