Research On Development Strategy Of J Group

J group after a long period of development,has initially become a certain influence and strength of the local leading enterprises.The group consists of ThermoElectron Corporation has become Tangshan's largest thermal power enterprises,J Real Estate Company has grown into a high-tech zone of Tangshan City famous enterprises,but with the domestic and international economic situation is becoming increasingly grim,while the Tangshan City industrial pace to accelerate industrial restructuring,some steel mills cement factory production,income decrease,decline in the purchasing power of residents,at the same time in order to avoid the financial risk control of real estate financing growth,the state of the real estate development loans policy gradually tightened,resulting in greater resistance in the Real Estate Company to return the funds in the process of housing turnover decline,sales of real estate companies are not optimistic.How to deal with the challenges faced by the current group to solve the problem,how to identify the position in the competition for better development,has been placed in front of the group's management.In this paper,based on the current economic environment,the internal resources and the development of comprehensive combing business problems in the research on the development strategy of J group company,aims to seek a way to resolve the current plight of enterprise strategy.This paper combines the theory of enterprise strategic management in J group company's main business as the research object,using the PEST and five forces model analysis method,combined with the current situation of industry of J group company's macro environment and industry environment were comprehensively analyzed,and from the J group company's organizational structure,human resource level,the financial situation,management level and other aspects of the company with the group in the development of conditions and problems,on this basis,combined with the SWOT analysis of development strategy of J group,the company's main business based measures for implementing the strategy are put forward from several enterprise culture construction,improve the management system and organization structure optimization,talent team construction,financing channel construction etc.