Research On Developing Strategy Of ZT Group Qing Dao Company

After the outbreak of the subprime crisis in2008, Chinese economywas also effect, and the GDP growth slowed sharply. In order to dealwith the economy crisis, the government adopted a great dynamicsexpanding domestic demand plan, increased infrastructure investment,and created a large market opportunities. However, with China’seconomic success realization "V" word reversal, the governmentinvestment gradually decreased. On the other hand, governmentstrengthens the macro-control on the real estate industry. These changeswill bring greater uncertainty.ZT group Qingdao company (hereinafter referred to QingdaoCompany for short) is a subsidiary. Its main business including the construction, railway, municipal road&bridge, real estate, is under largeuncertainty environment. This research uses strategic managementrelated theory and tools to analyze the external and internal environment,formulate the Qingdao company’s development stratagem and businesscombination stratagem, set a target system, and make a number ofmeasures protecting realization.Analyze the external environment, there are some opportunitiesincluding economic situation turning well, urbanization construction fast,and Qingdao blue economic zone setting. However, there are somethreats in artificial cost and real estate control. In the internal condition,brand, technology, social relations are advantages, while talents andorganizations are certain disadvantages. Accordingly, in this researchQingdao company should continue to Qingdao area and buildingbusiness as the core, and carry out the diversity in much area andbusiness. In the business combination strategy, choose the constructionas the key development business, railway and municipal bridge as an expansionary business, real estate, installation/adornment as widechoices business, such as type business conditions as give up. Thisresearch also made clear strategic target system, including economicgoals, business development goals and function target, etc; And, theselection of the project management, cost accounting, science andtechnology innovation as a development strategy of key areas. Finally,the smooth realization of the development strategy should have certainmeasures to safeguard, from the enterprise culture, the organizationstructure, human resources, financial control and so on various set rulesto protect development strategy implementation measures.