The Development Strategy Study Of HC Group Company

In today's increasingly competitive market environment,political environment gradually standardized,economic environment changingfrequently,how dosethe state-owned enterprise to reflect its existence value,depends on how does the enterprise formulatedevelopment strategy with the market and the grasp of the political and economic environment,and how to formulate strategy adapted to the social environment,in order to stand development.HC groupcompany founded in April 2008,is a wholly state-owned enterprise owned by the administrative committee of high-tech zone.HC group company undertakes the functions of state-owned assets operation,investment and financing,construction of infrastructure projects,and the main function is to build the infrastructure project of the high-tech zone.High-tech zone,has high-speed development of economy environment,HC group company should take the lead.However,due to the low management efficiency and the development goal is not suitable for the current economic development trend and political direction.,the group's work is gradually in a passive position,and a series of problems occur within the group.This thesis proposed based on the strategic management theory,use SWOT analysis,the five-force model,analytical and prediction HC group company's current and future external environment,combined with the actual situation of HC group,formulate new development strategy and find out the key point of strategy implementation.This thesis intends to use the strategic management analysis tool to find out an enterprise strategy that conforms to the law of market development.The thesis firstly introduces the background and significance,introduces the research ideas,research technique and theoretical foundation,providing background and theoretical support for lucubrating.Secondly,introduces the HC company's development process and operating conditions,and summarize the problem of HC group company.For example,the way HC group communicatewith management committee,personnel allocation and managementmethod.Then in-depth analysis of the problems existing in HC group company.Again,use PEST macro-environment analysis model to analyze the HC group company macro-environment,using the five-force model analysis the company's competitive environment,and then use the method of SWOT to analysis HC group's external opportunities and external threats,internal strengths and internal disadvantage,for formulating HC group company development strategies.Based on the above analysis,combined with the current operating conditions and the vision of HC group company: the recent development strategy is centralizing business growth strategy,the medium-term development strategy is central diversification strategy,after completing the middle of the strategic target,the internal advantages of HC group company has been established,HC group company can grasp more suitable opportunities in a better market environment.At this time,in the forward development strategy,the company can choose Centralization strategy,Market development strategy and Diversification strategies.Finally,the thesis discusses the supporting measures taken by HC group company as the recent development strategy,the medium-term development strategy and the forward development strategy.In this thesis,the way raising a question,analyzing problems,the way and the ideas for solving the problem,not only to formulate the HC group company's development strategy,also,it is worthy for all district wholly state-owned enterprise referencing.