A Study On The Development Strategy Of Df Commercial Vehicle Company

The management level, efficiency and Operational capacity of DF Commercial Vehicle Company are promoted constantly by learning advanced management and patterns, integrating and creating actively. But with the world economics integration process, the fluctuation of the world economic situation increases frequently, the action of world economy to china's makes the market situation more indeterminacies. In order to providing useful advise and Management practices, we must examine the environmental assessment constantly, evaluate all the conditions and strategy reasonably, and study the overall strategic management research of DF Commercial Vehicle Company.By using general research means of modern strategic management, this paper, basing on analysis of its historical development situation, has discussed and predicted the Development actualities and the operations of DF Commercial Vehicle Company. By anglicizing the 5-power competition model, PEST (politics,economy,society and technology situation) and the competitive; evaluate DF Commercial Vehicle Company's internal and auto enterprise, and then using SWOT analysis to match the strategic choices, set the general,competition and function strategy, this paper proposes some strategic plans.By comparing the plans, the paper gives the Views that Integration and diversified growing strategy should be taken by DF Commercial Vehicle Company To change the Comprehensive ones, and Improve its own Competitive advantage, takes its long-term sustainable development into realize. The research of this article is not only has a realistic significance to the foundry's strategic development of DF Commercial Vehicle Company, but also has a good use of reference to the other auto enterprise, especially the commercial vehicle company.