| The highway is the important infrastructure of the national economic and social development, and is the base to improve economic efficiency and reasonable allocation of resources, and is an important link to link with the world. What is more, it is important to improve the national physical culture level, promote social progress, and promote the development of the national economy. On the background of the country macroscopically adjusting control and constrictive money, in recent years there are more and more new highway companies for construction, the competition of highway construction market is very intense, the companies move from the east to the west and city to country very quickly. In these circumstances, the GT Corporation should pay more attention to their strategic according to the change of external environment.Strategy formulation is a primary factor for domestic construction enterprises development and expansion in the future, which depends on the analysis of interior and exterior environment, the choose of Strategic positioning and the implementation after strategy formulation. Based on the present situation of domestic civil highway construction market and so many highway companies. By taking GT Corporation as example, to indicate the importance of strategic development. The paper use the PEST analysis on this company to analyze the macroscopically environment, and use the SWOT analysis to point out this company’s strength, weakness, opportunity and threat, in order to choice the company’s strategic. According to established strategic type, carry out the plan, organize and implement, optimize human resource management, carry out the brand management, build enterprise culture, and give out reasonable risk management to guide future development direction. It is greatly significant for GT Corporation to integrate group resource, optimize business, cultivate pillar industry, improve the unit ability of competition, and finally gain advantage position in fierce market. |
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