Research On Strategic Planning Of A Electronic Company "Thirteen Five-Year Plan"

China’s rapid economic development and at the same time, there is an increasing demand for energy and resource shortage problem increasingly prominent. By a large amount of energy consumption caused by environmental pollution allow to ignore,people’s demand for new energy more and more strong.To plan as a whole energy exhausting and environmental pollution problems, the traditional energy transformation of enterprises has developed into a kind of trend, this requires the traditional enterprises using advanced technology to the development of water power, wind energy, biomass energy, solar energy, geothermal energy, such as recycled clean energy, reduce emissions of pollutants, protect the ecological environment.To convert solar energy directly into electricity energy the high-end products of light power generation technology has matured in our country at present,the technology can be a new profit breakthrough in traditional energy companies,but also the traditional energy companies diversified development and breakthrough point of sustainable development.A electronic company was established in 1995, the capital and share in 2012, the registered capital of 50 million yuan,is the only one specialized is engaged in the production and construction corps energy saving energy saving and new energy light product development, production, sales and service in one of the state-level high-tech enterprises.Currently has 84 national patents, 10 counts of software copyright, 26 enterprise technology standard four national compulsory 3 c certification. On the basis of fully research, in-depth assessment of A current development present situation,understand the operations of A company now, clear its own strengths and weaknesses.Using the SWOT analysis method to analyze the development of A corporate opportunity, proven hinder A threat to the development of the enterprise, if the business model for inherent to the light industry operation is difficult to compete with large enterprise.Through the analysis of all-round developed much starker choices-and graver consequences-in A electronics company development strategy planning. Finally,according to the results of the analysis put forward the suitable for enterprise development strategies.A enterprise need to following in the country, autonomous regions, and corps policy guidelines and innovative development strategy to effectively avoid the rival competition space, find A differentiated market to rapid development of light system analysis and the development trend of new energy industry.Need to build a strong brand, good brand is the intangible asset of an enterprise, it is representing the value of the enterprise, culture and individual character, can effectively with rival phase segregation, such ability in the intense changes and challenges of long-term survival.A enterprise need to sales channel integration is applied, which includes the integration of different transmission methods, the integration of online and offline channels, the company inside and outside the integration between different sales department, the total package channel integration, and so on.Also proposed to downstream industry chain extension, enhance the value of technology research and development, promoting the value of human resources management strategy.