Study On The Development Of China's Newspaper Group

Rising from the newspaper market since 1990抯, newspaper group turns into the most vigorous conformation of newspaper industry in pace with the progressive establishment of market economic structure and the deepening ofjoumalistic reform. Based on the systematic review of newspaper economy since the reform and opening in China, this thesis probes into the development tactics and management mechanism of newspaper group from the angle of operation and management of newspaper industry. The author also prospects the development trend of newspaper group in China so as to seek for the intensive and effective development models of newspaper group under the condition of socialistic market economy.