The Research Of The Chinese Female Tv Programs

With the rise of consumerism, television as one of the important mass media, is responsible for both business and social cultural identity.TV programs have already become increasingly evident, which shows people in reflecting and shaping the role of gender:on one hand, the existence of gender concepts in society; on the other hand, television is strengthening and shaping the gender.Now, how can we show the true colors of the women through the television program especially for them? In addition, how to reflect women's cultural perceptions, voices and the rights to gender awareness?We focus on the extent to which gender roles in the media were affected by social concepts, and then how to impact on the audience. As the study background with the Chinese Female TV Programs' development path and living environment, combining feminism, consumerism and other theories, this paper attemps to analysis three different types of female TV Programs respectively, such as fashions, interviews, rights records, especially "half the sky", which is advocated by this study because of the distinctive social awareness. We also want to reveals the difficulties that the Chinese Female TV Programs are facing, how to break through this situation and access to development. According to not only our own conditions in political, cultural, economic and other social fields, but also the successes and failures of Western Female TV Programs and their feminist theories, we are definitely able to provide greater possibilities for the raising consciousness of women, the equality of the sexes, and the gender harmony.