Human Resources Strategic Planning Framework For Bdtv

The 21st century, as China's sustained rapid economic development, becoming more market-oriented, businesses are actively seeking more effective management of human resources, the enterprise gradually turning to the strategic management of human resources. Corporate human resources strategy is an important guarantee for the implementation of development strategies, the implementation of human resource strategy is the basis of strategic human resources planning.BDTV is an asset along the southeast coast of the district amounted to hundreds of millions of modern radio and television media outlets, in 2007 the industry faced increased competition and the huge advertising market survival and development pressure. In order to maintain the living space inherent to win long-term competitive advantage in the broadcasting system reform BDTV clear strategic goals, continuously strengthen the human resources management, but did not include human resource management areas of enterprise development strategies, not to mention the use of human resources, strategic planning, human resources caused not really serve the business development strategy, undermined efforts to achieve "the most influential local mainstream media" goals. Thus, the company human resources strategic planning to become the new living space to expand and new ideas to achieve strategic objectives.This article first BDTV company was scanning the external environment, and analyze its strategic positioning; followed the company's Human Resources Research conducted in-depth analysis, clear that the management of its human resources out of line with its strategic location, human resources, the lack of strategic planning The key practical issues of human resources; and then, using the theory of human resource strategic planning, and learn the advanced experience all over the media and practices of human resources strategic planning framework BDTV were studied, and finally proposes a planning framework for the implementation of the safeguards. We hope this study the county level for the national radio and television media personnel reform and human resource strategic planning theory and practice of reference information.