| Popularization of the road is accessed by all the stations of today's audience, to survive, develop and expand must follow this path. Once high-flying television media, and now are invariably put the needs of ordinary people will be an extremely important position to be treated, as far as possible to meet the needs of a large number of ordinary viewers. Entertainment Television is undoubtedly the pioneers in taking the road of the civilian population, because they seek happiness in human nature since time immemorial, people of this nature has been long suppressed by not being met. Now, with the political status of people's living standards and improvement in order to find happiness in this mental state has become increasingly strong. Therefore, the current environment, to the audience in order to become more relaxed and happy on every TV station has an important task. Now that other stations have seen clearly the psychological needs of this audience, putting in a lot of manpower and resources to vigorously entertainment programs, and strive to get the audience's enjoyment of physical and mental, received by the audience's acceptance and recognition.Among the many TV stations across the country, Hunan Satellite TV, be considered to be the most successful entertainment programs do, and its "entertainment world, happy-China" aims to run the radio has also been appreciated by the general audience, it operated "Super Girl", " Happy Camp "and other columns become the entertainment advertised, creating a stunning ratings, even a sub-Gao Xia, and China Central Television. The entertainment as the leading television programs, go eclectic product differentiation strategy, efforts to create their own brand of programs and the advantages of using the brand continue to expand their visibility and influence. The courage to break stereotypes, to grasp the audience's viewing habits, and good at learning and adaptation of foreign entertainment programs, is the fundamental reason for the success of Hunan Satellite TV. This paper mainly consists of the following four parts:the first part of the main concepts of television entertainment programs to define and trace the development of television entertainment programs track and analyze its characteristics; second part:to explore the reasons for flourishing television entertainment programs; third parts:the main analysis of Hunan Satellite TV and its affiliated TV station founded by the success of brand-name entertainment and deficiencies; fourth part:mainly discuss the future direction of television entertainment programs and the need for improvement. However, the appearance of magnificent entertainment, and does not cover its lack of content, shallow, blind imitation, grade is not high in today's television entertainment programs of all the common flaws. Awareness of audience entertainment programs still remain in access to "high" level. Therefore, how to guide the viewer from the pursuit of "high" transition to be an "aesthetic" and to this is a very urgent task. In the face of excessive proliferation of entertainment, causing the audience Shenmeipilao and wastage of resources, we believe that entertainment must also take the "sustainable development" road, do green and healthy environment-friendly entertainment to make it unique as far as possible with the Chinese cultural connotations. Only in this way the life of entertainment can be a long time more, the entire community entertainment environment possible to maintain a healthy and positive trend. |
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