Research On The Clothing Brand Propagation Strategy In Kazakhstan Under The Background Of New Media

Enterprise brand is the enterprise to establish its own way in the consumer's own way to identify the system,the success of the brand is the key to the success of the enterprise,and the formation of the brand will undoubtedly need effective brand communication.Information age,a variety of microblogging,Facebook and other new media development,closer to the distance between business and consumers,Internet and other information technology to Kazakhstan's clothing brand communication to bring an unprecedented revolution,while The development of new media in the Internet has brought new changes to the branding of Kazakhstan clothing.The development of new media,to the Kazakhstan garment enterprises to bring a new brand of business opportunities,how to make good use of new media,do their brand communication from traditional means of transmission to the new media transmission mode change is related to the future Kazakhstan clothing The key to corporate branding.Based on the Cosmo Style,this paper analyzes the spread of clothing brand in Kazakhstan under the background of new media,and points out the way Cosmo Style uses the new media to carry on the brand communication.It includes:online and offline communication;user experience communication;Pointed out the Cosmo Style clothing brand use of new media communication problems,mainly:the dissemination of content authenticity issues;spread the feelings of the audience ignored;new media regulatory issues.After analysis of the new media platform under the brand communication advantages and model analysis,its advantages are:sticky and interactive;more accurate customer communication;low cost of brand communication.The model mainly includes:precision marketing model;service marketing model;network word of mouth transmission mode;emotional transmission mode.And analyzes the influence of new media on the spread of clothing brand from the four aspects of clothing brand communication subject,communication content,communication channel and communication audience.Finally,the paper puts forward the strategy of spreading the Cosmo Style clothing brand in Kazakhstan under the background of new media.Specifically,the differentiation strategy of Cosmo Style clothing brand communication is different from the difference of brand positioning and the differentiated demand of audience.From content integration,Integration,integration of the three aspects of Cosmo Style clothing brand communication integration strategy;from the target consumer training,build brand community to Cosmo Style clothing brand communication brand community strategy.