The Conflict And Solution Between The Public Health Crises Of The World And The Pharmaceutical Patents

This theme is mainly to study the current brand strategy situation of the leading fresh financial newspapers in China, then analyze them with comparison to summarize their marketing status, finally compare the Chinese fresh financial newspapers with the best international financial newspaper Wall Streets and prognosticate their future development trends.The paper consists of the following four parts: (1) the subject's introduction. This part makes introductions on the studying significance, basic conceptions'definitions, studying spectrum, problems to be solved, and studying methods to describe a whole image of the theme. (2) Establishing the analyzing model on the financial newspaper brand strategy. This part builds up the academic studying system on this subject underlying several proper assumptions. (3) The current brand strategy situation of the leading fresh financial newspapers. This part studies the four leading fresh financial newspapers including the China Business, the 21century Business Report, the Economic Observer, and the Capital Business Daily. (4) appraising the current brand strategy situation of the leading fresh financial newspapers from a whole point of view and forecasting their future trends.The theme has a theoretical sense in one hand and has a practical sense in another hand. The former sense is: because of the scarcity on the media brand strategy management's studying while a large more on the enterprise brand strategy management's studying, the paper innovatively set up a media brand strategy management academic studying model on the fuse of the fresh financial newspapers'operation extending characteristics and the brand strategy management. The practical sense is: either seeing from the business management's development or from the international media management's growing the media management has been turning into the brand strategy management, which is also the original studying motivation of the subject's selection, so the paper indicates the future development directions of the Chinese fresh financial newspapers'brand strategy in suggestions.