Research Of Home Shopping Tv Channel In The Context Of Consumptive Culture

Consumptive culture catches much attention in recent years. It's of so great importance that more and more people bring consumptive culture into a multi-disciplinary context. From the perspective of consumptive culture theory, the thesis aims at analyzing the construction as well as the transmitting processes of consumptive ideologies in Home Shopping TV Channel.The whole thesis includes following four chapters:Chapter 1 is a brief introduction of the theory, practices and features of Home Shopping TV Channel;Chapter 2 is to analyze the consumptive psychology in regards to the emerging economic, technique, social, industrial and cultural background.Chapter 3 would choose Happigo of Hunan TV as the case to study further both construction and transmitting processes of consumptive ideologies in Chinese Home Shopping TV Shows.Chapter 4 is a general reflection on the Chinese Home Shopping. Recent years, the consumptive culture has been taken in great attention in a wide range of disciplines, as people reflecting its value and significance, consumptive culture become more and more important.