Research On Chinese TV Music Program In The Context Of Consumer Culture

Global consumptive culture has gradually infiltrated into all areas of the storm oflife in our society. As the most influential representative in the a mass communicationfield which bringing the masses culture life changes， Television should not beunderestimated. TV music programs of China in the form and scale are morediversified and mature since twenty-first Century. The TV music programme is themost popular in the current TV entertainment program and constantly gets rid of thestale and brings forth the fresh in a few years.All kinds of TV music programs emergeas the times require， through a series of the dissemination and marketing means，The TV music programs has been deeply loved by the public. Its high ratings andadvertising revenue have formed a television culture spectacle.This study puts Television music program of china in the context of consumptiveculture， taking the typical local TV music programs of China， for instance "thesame song"，"The voice of China"，"I am a singer" to do case analysis and researchon classification. Try to find the characters and development trend of television musicprogram of China by combing through the interaction relationship between theconsumptive culture and television music programs.So that moving forward a step toanalysis of the psychological needs of the audience the context of consumer culture，to grasp the television music program of cultural connotation， to explore the Chinatelevision music program to consolidate the advantages and abandon thedisadvantages， then do some constructive thinking to realize the localization of thecreative development of the TV music program of China.