Fashion Magazine Advertisement Analysis

After researching some vogue magazines, this article chose 《Fashion COSMO》 as an analyzing object. Through analyzing the magazine's readership, advertisement and media working strategy, the article found the media advertisement characteristics in this kind of magazine.Firstly, it analyzes the consumptive action, consumptive type and consumptive psychology of the female consumers, discusses the female readers' consumptive psychology of 《Fashion COSMO》. According to the analysis and the summary of consumptive action, the article divides the female consumers into four different types: fashion-fan, name brand-fan, casualty-fan and economist-fan. Different type has different choice, so the name brand-fan is the stable consumer of 《Fashion COSMO》, while the casualty-fan is the potential consumer of 《Fashion COSMO》 . In the discussion of female readers' consumptive psychology, by consulting to the investigation of OMEI advertisement agency and 5F theory of Yang Xiaoyan, the writer measures the fashionable female consumers' consumptive psychology into four 'selfhood' concept.Secondly, with a view to the advertisement text, the article chose skin-protecting products, fashionable dress and luxurious goods as typical objects to analyze the type, focus, expression, visual element and strategy of advertisements in fashion magazines. After read that, we know more about how to make a feminine fashion advertisement, In the advertisements' themes, the article concluded that beauty, fashion and romance...