Research On The Gender Discourse Of "Mi Meng" WeChat Public Account In The Context Of Consumer Culture

Female's issues and female words reflect feminine consciousness,which are the expression of women based on their own experience.In the media dominated by women,there are gender differences in the presentation of Female's topic and discourse,thus becoming an important research field of gender theory testing media.The research of "Media and Gender" mainly focuses on the field of media text production,text analysis and audience.The field of media text analysis includes the specific feminine issues,the main ideological tendencies and symbolic meanings of the text construction.In this field,based on gender theory,content analysis and text analysis are used to analyze the gender issues and cultural construction of I mai women's official number.The specific structure of the article is as follows:The first chapter clarifies the basic situation of Female's discourse and related fields from the research background and significance,the status quo of gender discourse,concept definition and research methods.In the second chapter,we use content analysis method to analyze the basic situation of gender construction in "Mimeng" from two aspects:the sample's overall characteristics and sample content analysis.The analysis shows that the gender issues of "Mimeng" are mostly concentrated in the fields of life,emotion and workplace.The third chapter analyzes the basic value orientation in the gender text by using the text analysis method.From the text analysis,it is known that Female's discourse in female public signs is influenced by the regulation of male traditional culture and consumer culture.For example,a high degree of attention,to the love of non rational and shaping the image of women and desire for consuming.The fourth chapter summarizes the narrative characteristics of the female text of"Mmeng",Which stigmatized men and strongly criticized the idea of patriarchy to attract female audiences.The fifth chapter summarizes the female discourse under the dual influence of the media and consumer culture.It is found that the female discourse adopted by the commercialized operation is not equal to the female consciousness.