Cultural Construction Of Small And Medium Private Enterprises Research

With the deepening of Chinese economic reform, small and medium sized private enterprises have played an important role in our country's economic development and market economic reform. But due to the ignorance or lack of enterprise culture, many of them face fatal problems. Therefore, as the small and medium private enterprises, how to establish and improve their own corporate culture in business management and make them survive in the fierce market competition has become more pressing and important.In this social context, this thesis, starting with the basic theories of building the enterprise culture, tells the enterprise culture's connotation, structures and functions. Then, through the analysis of the current situations of the small and medium private enterprises' cultural construction, the author tries to find the specific problems and their causes. These problems include weighting form while lighting content, lacking distinctive corporate culture, short-sighted tendency, too utilitarian, using family-owned enterprise culture, or the enterprise culture is in the spontaneous phase and a lack of innovation. And the reasons for these problems are lacking full and deep understanding of corporate culture, small and medium scale operation, lacking innovation in cultural construction, theoretical dogma and so on. Next, on the countermeasures part, it clarifies some head guiding principles of cultural construction of China's small and medium sized private enterprises, construction measures, construction material guarantee program, institutional assurance and education assurance system to ensure the construction of such areas. Xin Fangsheng Group is chosen as an empirical analysis case. The future prospects of China's cultural development of small and medium sized enterprises are made in the end.