Hq Textile Corp. Xinjiang Program Business Plan

In December 2008, the output of China's cotton yarn is 1541.257 thousand tons, nearly the same as November's; and the cumulative output of 2008 had reached 17373.3 thousand tons, with an increase of 10.56% from the last year. Data shows that the domestic consumer market is a huge driving force for the development of cotton yarn industry, and with the accelerated process of urbanization, the domestic demand of industrial cotton yarn is still the mainstream of the market. Xinjiang JHMY was put into operation in 1996. Due to the affections of the financial crisis, the business of cotton yarn has been poor since this year, therefore was shutdown by the end of May. The local government supported JHMY to dissolve, and form a new company by a third party and lease the original JHMY business. HQ is a company mainly engaged in cotton yarn trade. In order to expand the scale and achieve the integrated management, HQ trading company undertook JHMY with two million not long ago, with the purpose of operating it as the important factory project of HQ in Xinjiang. The completion of Xinjiang's business project and setting the investment target have become HQ textile trading company's important topic after Officially forming. Besides, the normal operation and improved business benefits of the project in Xinjiang have important and positive roles for the promotion of China's western textile industry, revitalizing Xinjiang's economy and stabilizing the society.This paper uses HQ's Xinjiang project as the research object. The main research goal is how to properly organize the current production, marketing, human and financial resources and achieve the set project objectives by assessing the project's internal resources and external environment, setting the project's marketing strategy, sales organization and implementation plan, upgrading the project's technology, planning the project's production, human resource and finance forecasting.Before starting the Xinjiang project, the writer will upgrade JHMY's technology mainly by close Siro spinning technique and process, adding short-combing process in the original process and to achieve high-count combed products. At the same time, to ensure the realization of 1.2-million-ton production capacity, the equipments will be modified, combing equipments will increase, plants and production units should also be adjusted, and production workers will be classified in five teams--order processing, process designing, planning and scheduling, production implement and inventory management. As for marketing, the main target markets are China's eastern market and around-Guangzhou markets. Differentiation strategies are used--in China's eastern market, developing clients through agents; while in Guangzhou nearby areas, developing the market by using HQ's relation network, so as to achieve the sales goals of 1.9 billion. Xinjiang project is expected to invest 10.56 million, which shows that economic efficiency is rather objective. But the project still faces some risks, such as policy risk, economic risk and marketing risk. So the author suggests taking measures of strengthening channels developments, purchasing insurance, and so on to avoid and transfer those risks.