Hang Seng Power International Ltd. Business Plan

With the development of economic globalization, the increasingly tense energy, oil, gas,coal and primary energy are depleted. Wind as a renewable energy, construction is simple,short cycle, maintaining low-cost, clean non-polluting and does not consume any fuel, windpower is the most competitive, most prospects for the development of a renewable energytechnology. Small wind power system to maintain the generator voltage is stable, to ensurethe performance and life of electrical equipment and systems stable operation and thepromotion and application of wind power systems are of great significance. The dual-rotorpermanent magnet wind generator and permanent magnet synchronous generators onlydifference is that the original stationary stator relative to the base of freely rotating armaturepart can be rotated, making the armature and the permanent magnet relative speed doublinghas obvious advantages in the direct drive wind power generation. Hang Seng PowerInternational Co., Ltd. is committed to the production of dual-rotor permanent magnetgenerator and related technology research and development, and production of products of themajor suppliers in the field of municipal construction, including wind and solar street lightingsystem, and villas and high-tech residential area. At the start of the development of rationalbusiness plan, the company’s target market selection, marketing strategy, productionmanagement and financial management aspects of a comprehensive and detailed planning forthe company’s early development, has a very important strategic significance. At the sametime, the research results can also be related mechanical and electrical engineering productsstart-up companies to provide experience for reference.In this paper, the theory of strategic management, SWOT theory, STP marketing strategy,and industrial marketing strategy, production management theory and financial analysis andrisk management methods, to design the company’s business plan, start from the internalconditions and external environment to helpselect target markets, develop marketing,production and financial strategies.After analysis, the company founded in the early solar hybrid street lighting constructionproject and the villa area and new apartment sales, Qingyuan, Dongguan, Zhanjiang threeregions as the sale of a breakthrough. Model of the marketing, relationship marketing, andstrive to use high-quality products to win customer favor; pricing, satisfied with the pricingstrategy; sales channels, while we will be through the company’s sales team to sell, on theother hand by the existing the sales department sales. Production operations, Hang Sengpower to pursue the "quality first" strategy, site selection in Australia’s Road, Huizhou Huizhou Industrial Park. Second, design a set of efficient production processes and operatingmechanisms. Hang Seng Dynamics in the pipeline require a total of8.5million yuan of funds,dynamic payback period of3.10years, the NPV of53.8661million yuan, IRR,53%, MIRR38%. Since then, we can see the project as a very promising and useful earnings item.