Sim Family Temple In A City Housing Project Business Plan

The business plan is formed for providing investors and other relevant people with materials based on an in-depth research, the data collection and the sorting and an analysis of projects, so as to achieve the development goals of enterprises and fully show the conditions, future development potentials of the enterprise and the project. This business investment plan is created by the YT Property Group for the Xinjiamiao Project in xx city and used for raising foreign funds in the development stage of this project. The plan shows values and investment potentials of the project to make investors know of the overall situation of the project and the expected income level, thereby making investment decisions. The Xinjiamiao project is located along the second ring of the Weiyang District as the main urban district of XX city. It is8kilometers away from the city’s administrative center and12kilometers away from the high-speed railway station. Moreover, it is surrounded by the Central Relics Park of the Darning Palace covering an area of3.5square kilometers and the ecological landscapes in the Chan and Ba River basin. Therefore, people can fully enjoy supporting facilities in terms of the municipal administrations, the culture, the tourism and the commerce and other aspects of the central residential area of the Daming Palace. This project covers an area of229,000square meters and its planned area of structure is930,000square meters. The total investment is expected to reach as high as5.2billion yuan. This plan makes research mainly on dwelling houses of this project. The dwelling area accounts for750,000square meters. The total investment of the dwelling area is up to4.2billion yuan.In this business plan, the first chapter describes the overall situations of the Xinjiamiao project and the enterprise which develops this project so as to make investors get an intuitive understanding of this project and the developer. The second chapter makes an analysis of the macroeconomic market of the current real estate and market conditions of this city and the area in which this project will be undertaken. Moreover, the strength, the weakness, the opportunity and threats of this project are analyzed through the SWOT. The third chapter fixes the position of this project based on the SWOT analysis results. This project is positioned as the sub-center of the ecological city. Moreover, in terms of the plan positioning, the commercial layout, the architectural style, the proportion of different house types, public supporting facilities, the property management and security management and so on, the product positioning of this project is fixed. Demands for the improvement and continuous improvements of the dwelling environments of customers should be given priority. Moreover, demands of few customers with higher requirements for their dwelling environments should also be considered. The fourth chapter issues descriptions to the pricing, the marketing strategy and the marketing plan of this project, from the perspective of the marketing management. Prices of this project are lower than that of surrounding similar projects when this project just enters into the market. Later on, its price will gradually increase. The marketing strategy issues descriptions to the sale preparation, sales ideas and the promotion strategies and then introduces the outreach programs of this project. The fifth chapter introduces the development plan of this project, which develops in five stages. Moreover, the area to be developed in each stage and conditions of main project nodes are introduced. This sixth chapter introduced the financial plan, predicting the overall investment of the project and the plan of the funds using. Moreover, the sales revenue of the project and the money returning in each year are predicted, thereby obtaining projects’demands for the capital. This project needs0.4billion yuan and will last for three years. In the seventh chapter, the financial evaluation and risk analysis are given. Based on the working out of the capital resource and the using of catalytical table, it can be concluded that all the cumulative capital surpluses are positive and the fund plan is feasible. By predicting the profit statement, it can be calculated that the overall profit of this project is1.182billion yuan; the net profit after tax887million yuan; the net profit rate16.4%. Based on the evaluation of static financial indictors, it can be concluded that the static investment payback period is3.9years; the profit ratio of the after-tax investment21%; the ratio of the total profit to the total capital98.5%. Through the evaluation and analysis of the dynamic indicators, it can be concluded that the net present value of this project is34.42thousand; the dynamic payback period4.5years; the project’s financial internal rate of return21.6%. Lastly, the uncertainty of the project is analyzed. Based on the analysis of the break-even and sensitivity, the main risks and countermeasures of this project are also analyzed.This plan has make detailed descriptions and careful arrangements for the sales and development plan of this project and makes a complete financial analysis for this project. The research shows that this project is expected to get satisfying economic benefits.