Coordinated Decision-making Method In Production Planning And Marketing Plan

Facing the increasing pressure of competition, enterprises in the pursuit of bigger living space and higher profits, more and more companies are beginning to recognize that internal and external integration to enhance the importance of their overall performance. External integration internal integration is the prerequisite and basis for many studies have confirmed the results of internal integrate to enhance the importance of their overall performance. External integration internal integration is the prerequisite and basis for many studies have confirmed the results of internal integration among the various departments and collaboration to improve the performance of enterprises prominent role.Marketing plans and production planning are two closely related and important functions of the enterprises plan. Marketing plans through rational pricing, advertising and promotional strategies to stimulate and control demand, production planning is bound under the conditions in a variety of the best production strategy, thereby fulfilling the orders to meet demand, and achieve the maximization of corporate profits. For a long time, due to marketing management and production management from enterprise functions in different departments, departments, and often a lack of effective communication and collaboration, often solely on the basis of the department's objective decision-making, thus limiting the overall performance of the enterprises maximize.The Paper on the marketing plans, production plan and its in-depth knowledge of the exploration and study, make detailed analysis of the independent decision-making in business operations during easily lead to problems, which is based on the production plan and marketing plan coordinated decision-making methods, through the method of combining two functions will be linked to the decision-making departments of different combinations of the decision-making training, and ultimately be the best comprehensive plan. Above all, the paper gives further raise of the production model and two marketing model portfolio strategy model and algorithm.Production planning and marketing plan coordinated decision-making method of thinking is:Based on. the marketing of products to the market demand for Analysis and Prediction, different marketing strategy product demands of the market had been given. Projected results into the production planning model, and seek different strategy for the optimum cost, by comparison, and ultimately reached the production and marketing of optimal portfolio decision-making. The paper on collaborative decision-making method has been detailed theoretical analysis, and verified the reasonableness of the collaborative decision-making and effectiveness. The method satisfactorily resolved in the application of the independent decision-making in facing problems, and to effectively improve the company's final profit. Finally, the paper on the research conducted a comprehensive summary pointed out that the existence of inadequate and looking forward to the future direction of further research and development.