Formulation And Implementation On The Production Operation Strategy Of Keystone Inc

Production operation management is a theoretically and practically intensified subject. It requests not only to"know", but also to"go", that is, it requests not only to study the theories systematically, but also to put the theories into the practice and direct the practical work with theories, in reverse to verify the theories and develop the theories. The external economic environment that enterprises are faced with is fast changing, so strategy management is highly valued by enterprise manegers day by day. How to formulate and implement external-environment-adapted enterprise strategies with enterprise present resources is vital to the survival and development of enterprises.Management Game (MG) simulates a typically multinational competition environment and companies in the simulative environment involve in marketing, production, finance, etc. The Keystone Watch Co., Ltd is just one of such simulative companies in the Management Game (MG). The author assumes herself the the production operation officer of the Keystone Watch Co., Ltd and participates in the production operation strategy management of the Keystone Watch Co., Ltd from year 2006 to year 2008, therefore this dissertation is based on the production operation strategy practice of the Keystone Watch Co., Ltd.The production operation strategy of Keystone Watch Co., Ltd is formulated and implemented in accordance with the company's external and internal environment and the company's general strategy, and covers factory capacity strategy, logistics strategy and R&D strategy.The factory capacity strategy of Keystone Watch Co., Ltd is a flexible factory capacity strategy that market demands decide factory capacity and sales regulate production quantity under the circumstance of buyer's oriented market.The logistics strategy of Keystone Watch Co., Ltd definitely focuses on product delivery, properly developing container transport capability, lowering logistic cost and setting delivery preference by the marginal contribution of different market.The R&D strategy of Keystone Watch Co., Ltd, based on R&D periodical theory, dedicates to strengthen product competition ability by improving product relative quality.