The Selection And Implementation Of Operation Strategy For Legend Watch Of Phoenix Company Under MG Environment

Management Game (short for MG) is one of the management courses which are run by Carnegie Mellon University, and it is a comprehensive course that stresses on corporation operation training. Management Game is based on a computer interact simulation system and constructs a multinational, dynamic and competitive environment。The game covers many fields as marketing, strategy, production organization and fianc6and etc。After3years simulation operation and competition, the MBA students will learn more and master more knowledge。So that they can be improved a lot in management competition。There are totally5companies in each world in the circumstance of MG, similar categories of products are produced by each company, and the products are divided into two classes:high quality level and low quality level。All of5companies compete in one government’s bid market and5countries’retail markets, United states, Japan, China, Germany and British。The operation results are given by the computer system in every quarter。Each management team report the performance and the operation plan to the board meeting annually, the board is composed of university professors and entrepreneurs from real companies。The article is divided into6parts in total。The background of management game and the introduction of Phoenix International Company (including organization chart, company history and overall strategy) is described in the first unit。The relative theory, composed of contents of production strategy and model of production operation strategy, is introduced in the second unit。The third unit made a detailed analysis on both outside and inside environment for competition, further made a SWOT analysis accordingly to finalize the production strategy。The process of selecting and adjustment of the strategy of production is cited in the fourth unit。And in the fifth unit, it is reviewed that the operation performance of Phoenix International Company in the view of implementation of strategy in the field of production capacity, relative quality and relative environmental index etc。In the sixth unit, feelings of operations in MG project is summarized and commented。...