Sichuan GM'Development Strategy Reserch

With the rapid development of our country's economy, the People's revenue and consume levels have been improved greatly. Retail industry in our country is facing a good developing opportunity. After China's entering WTO, some large electric chain enterprises,such as Best Buy and Yamada from abroad, have controlled some markets in China rapidly. Domestic Electric chain enterprises have been positively creating favorable conditions, speeding up their expanding steps, and racing to control markets. The Sichuan GM Corporation, which was built in 2000, is a electric chain enterprise mainly operating various types of household appliances. After ten years of hardwork, The Sichuan GM Corporation has become the No.one in Electrical Retail industry in Sichuan. In recent years, the internal operating conditions and the external economic environment have changed, which made The GM Corporation face a severe test, and meanwhile good chances have been produced for it. The GM Corporation is in an important strategic transformation period. Therefore, the studying for its developing strategy is an urgent and important job. To develop rational and effective development strategy is of great significance for rapid development of The GM Corporation.This article has given a detailed description to the developing strategy of large electric chain enterprises by using the theory of corporate strategy and taking The GM Corporation for example. On the basis of a amount of investigation and comprehensive analysis to The GM Corporation, this artical has summarized many factors such as strengths, weaknesses, opportunities and threats for The GM Corporation's development, determined its strategic development indicator system, obtained its strategy analysis result, decided its strategy goals and whole strategy, and in the meantime expounded how to put strtegy into effect to guarantee to effectively carry out company's strategy. In the process of concrete analysis, this artical has applied some methods such as PEST and SWOT to expand specific research in order to achieve relevance, appliance and operation of the research.