Strategy Research Of 3G Competition For One Provincial Unicom

China is entering into the era of 3G, under the circumstance one provincial Unicom is newly formed which is facing internal reorganization and external competition pressures. These problems become urgent to be solved, such as how to obtain leading position in 3G competitiveness, how to develop and strengthen in 3G competition.The research of paper roots in 3G competition strategy for one provincial company, considering with the actual situation, focuses on 3G competition strategy analysis,3G strategic choice,3G competition strategy implement. Analysis on the internal and the external environment, advantages and disadvantages, opportunities and threats on one provincial Unicom, analysis and explanation how resources constitute of the core competitiveness, bases on market segmentation of 3G customers, proposes some advices on 3G competition strategy positioning. Through the value activities of enterprise, one provincial Unicom will establish the leading position in 3G field.