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Construction Of Yu Hai Lines Competitive Intelligence System

Posted on:2008-07-02Degree:MasterType:Thesis
Country:ChinaCandidate:Z P YaoFull Text:PDF
GTID:2199360242469669Subject:Transportation planning and management
Abstract/Summary:PDF Full Text Request
With the deepening degree of our country's open policy, the competition between shipping industry is becoming harder and harder. The unceasingly changed shipping market requires shipping enterprises to establish competitive intelligence system and develops competitive intelligence research. The article mainly involves the construction of competitive intelligence system in Shanghai Yuhai Shipping Company. It covers the market competitive circumstance, competitive tendency, competitive intelligence and the constructive target of Cl system and its systematic framework, etc.Firstly, it points out the meaning of systematic construction on competitive intelligence that needed in Shanghai Yuhai Shipping Company and gives an overall statement on the situation of systematic research and development about Cl at home and abroad. It introduces the content and general process about it, and also illustrates successful cases relating to the enterprises executing the Cl system. Then it gives a brief report on the function of Cl system enhancing the enterprises core competitiveness. By analyzing its core competitiveness, we discuss the demand on raising Shanghai Yuhai Shipping Company competitiveness, particular to the competitive situation and opportunities on development (environment of competition/tendency of competition).It deals with its status quo and problems on Cl in full detail, proposing ideas of solving problems. Moreover, it puts forward the need of Shanghai Yuhai Shipping Company and the goal that it can reach when using enterprise Cl system. Meanwhile, it also points out main contents includes the constitution, the information resources, and research content Shanghai Yuhai Shipping Company on Cl . Correspond to the actual need of Cl and actual management of Shanghai Yuhai Shipping Company, we establish the basic framework and conduct research and design projects on its organization, interpersonal web and Information net. Finally, through the analysis of the problem that may happen in the application of the Shanghai Yuhai ShippingCompany.
Keywords/Search Tags:shipping enterprise, competitive intelligence, competitive intelligence system, competitive advantage
PDF Full Text Request
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