The Study On Development Of Cultural Tourism Market Of Kuqa Xinjiang

The 21st century is not only a century of eco-tourism, but also a century of culture tourism .culture is the soul of tourism industry; Various culture tourism with local characteristic are increasingly becoming important issue.Kuqa country has abundant cultural tourism resources. Recently, Kuqa country has begun to pay more attention to the development of tourism and at the same time actively guide the direction of tourism. Under the guidance of a series of policies and measures, the tourism in Kuqa country developed rapidly, especially for cultural tourism. However, comparing with its own advantages, its development still lags behind and doesn't achieve its economic, cultural and social benefits. The writer believes that only do Kuqa country vigorously develops its cultural tourism as its core tourism products, Kuqa can achieve sustainable development in tourism. In addition, the tourism industry in Kuqa country lacks corresponding theoretical study and guidance to support. Therefore, no matter it is from the present situation of tourism development in Kuqa County or from the significance of theoretical research, this paper has certain practical meaning for the tourism development in Kuqa County at the early stage.This paper based on the spot investigation,questionnaire and relevant statistics,a combination of qualitative and quantitative methods are used to analyze. (1)According to the investigation and statistical of yearbook, analyzing demand situation of market of culture tourism in kuqa,and analyzed tourists buying behavior from such aspects,eg:sex, age, vocational and so on. (2)According to the spot investigation and theoretical results, classify tourism resources systematically of kuqa, As follows: 7 Main categories,18Sub-categories,30 basic types. A common of 59 monomer tourism resources. According to expert questionnaire, the use of quantitative analysis method——AHP to evaluate the supply of cultural tourism of Kuqa country. Evaluation results are as follows: the tourism resources weight is 0.63699, regional conditions is 0.25828, location characteristics is 0.10473.(3) Comprehensive cultural tourism market demand and supply of the status quo of Kuqa, using SWOT to analyze cultural tourism market,and On this basis for market segmentation and location, it will be classify the domestic tourist market and the international tourist market,and proposed different target market positioning for different markets.Finally,The paper proposed marketing strategy for kuqa cultural tourism market development(1) promoting the level and popularity of cultural tourism products;(2) the combination of cultural tourism products;(3) the development special-topic tourism;(4) promoting tourism image based on cultural tourism of Kuqa;(5) various forms of tourism advertising.